Amazon starts delivering Whole Foods groceries by Prime Now
Amazon has announced the first major integration between its e-commerce operations and its acquisition of Whole Foods. The company is adding groceries from the chain to its Prime Now high-speed delivery service in four markets — Dallas, Virginia Beach, Cincinnati, and Whole Foods’ hometown of Austin. Amazon Prime members will be able to order groceries for delivery within one or two hours; two-hour delivery is free, while one-hour delivery costs $7.99 on orders above $35.
Whole Foods goods available through Prime Now include “fresh and organic produce, bakery, dairy, meat and seafood, floral, and everyday staples” along with “select alcohol,” according to a press release. Prime Now VP Stephenie Landry tells The Wall Street Journalthat Amazon plans to offer the service in more markets, although there’s no official timeframe yet.
Amazon made its $13.7 billion acquisition of Whole Foods public in June of last year. Since then, the company has started selling Echo speakers at the chain while cutting in-store prices for Prime members, but this is the most significant statement yet of Amazon’s intent to leverage the purchase to become a grocery destination itself.